Surreal photography for "Pintxos" campaign
Role
Artistic direction
Photography
Digital compositing
Client/Agency
Ayuntamiento de Pamplona/Brandok
In a distinctive campaign for the Pamplona City Council, we attempted to bridge the gap between gastronomy and retail.
Pamplona's famous 'pintxos' were reimagined as fashion items—a down jacket as salmon, trousers as shrimp—capturing the essence of these culinary delights in a surreal and creative way.
The minimalist yet detailed compositions highlight texture and color, all while promoting local businesses post-Covid. This imaginative campaign brings together culinary art and retail creativity, encouraging viewers to look twice.
Where culinary art meets retail: Pintxos reimagined as fashion to boost Pamplona's local businesses.