Responsible drinking campaign photography

Role

Photography
Image editing
Digital compositing

Client/Agency

Gobierno de Navarra/Artworks

For the Government of Navarra's responsible drinking campaign, I shot various beverages, each tailored to different target groups.

The shots were taken in the studio from a consistent perspective and digitally placed in different environments, showing drinks on the verge of spilling—symbolizing the fine line between enjoyment and excess.

This visual approach effectively communicates the message of knowing your limits with alcohol, serving as a strong reminder to drink responsibly.

A visual reminder: knowing your limits with alcohol is key to responsible drinking.

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